Listing Checklist

Selling your NJ home? Here are the steps for a successful listing.

Call Brian for local expertise and assistance!  Please use this website as reference for what your home will look like in the listing on the MLS.

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Listing Checklist



  • Pricing walk-through visual inspection
  • Prepare property to maximize number of showings and quality of offers
  • De-clutter and make any cosmetic improvements needed.
  • Stage the property to ensure the most positive showing
  • Prepare property-preparation punch list
  • Price and position to maximize buyer and broker response
  • Reserve property website address
  • Sign listing paperwork-Listing Agreement, CIS, Disclosures, Consent Forms, etc.

Day 1

  • Staging consultant review
  • Take professional pictures (approximately 100-150) for websites and virtual tours
  • Order architectural and floor-plan renderings, as appropriate
  • Order pre-sale inspections
  • Order County Bldg Dept. report
  • Order transferable Home Warranty, as appropriate
  • Order "Just Listed" postcards
  • Create Property-Tour Slideshow and Virtual Tour (if appropriate)
  • Develop Property-Showcase website with description, multiple photos, slideshow, showing dates, neighborhood information, loan calculator, etc
  • Record all information for listing sheets and advertisements
  • Prepare office file
  • Make and test keys-put lock box on the property
  • Create property flyers
  • Submit listing for print advertisements

Day 2

  • Enter house into the MLS at 8 A.M. to take advantage of agents looking at daily updates
  • Put “For Sale” sign on property with flyers
  • Submit listing to Internet venues-Zillow, Trulia, Craigslist, etc.
  • Create Showcase Enhancements
  • Mass email to all Reality Real Estate agents
  • Mass email to all Medford area agents
  • Fax to all Medford offices
  • Mass email to all buyers on my personal mailing list
  • Notification to other Medford contacts (insurance customers, financial customers, etc)

Week One

  • Introduce property at Monday sales meeting
  • Caravan property with all Medford agents
  • Advertise Brokers Open House
  • Advertise Public Open House for the weekend (weather permitting)
  • Hold Brokers Open House Thursday or Friday to ensure the property is fresh for the weekend
  • Hold Public Open House over the weekend (weather permitting)

Every Week for Length of Listing

  • Each Monday-Mail weekly update of all activity (advertisements, showings, feedback, etc)
  • Each Monday-Resubmit listing to Internet venues
  • Obtain and interpret feedback from showings and comments from other agents
  • Conduct weekly inspection of property (shovel snow, restock flyers, etc)

Every Month for Length of Listing

  • Monthly update on marketing stats
  • Review of new listings and sold properties in comparison to the listing
  • Mailing of postcards advertising the property (every 3 months)


Offer and Closing Timeline


  • Report ALL offers
  • Verify buyer is pre-approved for a mortgage if applicable
  • Negotiate terms and price until an agreement can be reached


  • Review terms and conditions of the contract with the seller
  • Distribute contracts to attorneys, agents, etc.
  • Plan out sale process-Deposit due dates, home inspection date, mortgage commitment date etc.
  • Confirm receipt of initial deposit

Home Inspection

  • Review “Home Inspection Checklist” to remedy any issues prior to inspection
  • Obtain written reports of any issues uncovered.
  • Arrange estimates from contractors to ensure the buyer’s estimates are in the correct range
  • Arrange to have the issues corrected with contractors

Steps to Closing

  • Verify all deposits are accounted for
  • Verify mortgage contingency is satisfied
  • Obtain current survey and flood elevation
  • Inspect and verify township’s requirements are met for Certificate of Occupancy (CO)
  • Apply for CO

Closing Day

  • Arrange and attend buyer’s final walkthrough
  • Attend Closing

Call Brian for local expertise and assistance!  Or click for a free home valuation.

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